As Global Creative Design Lead at Pret A Manger, I led their visual identity and global packaging rollout*, whilst also managing seasonal digital and print campaigns to ensure brand consistency and overseeing a team of designers, freelance creatives and copywriters.

Following the global rebrand (developed by JKR, including the definition of key packs and the overarching packaging architecture), I worked closely with the food tech team and suppliers to expand the packaging guidelines and design individual packs with bespoke illustrations. 

The result was a joyful, consumer-friendly, and easy-to-navigate packaging system that brought consistency across the range while allowing each product to retain its own distinct character.