HOTEL CIROC
BRAND PLATFORM
2024 - 2025
AGENCY
RPM
ROLE
Lead Creative
SERVICES
Toolkit creation
Shoot direction
Art direction
Design
Hotel CÎROC is a rich and multi-dimensional brand platform, designed to deliver bold cultural and retail experiences, embodying the brand’s ‘loud luxury’ attitude.
Hotel CÎROC is a metaphorical hotel, offering the style, escape and playfulness of a boutique hotel. An elevated destination for those seeking bold experiences and feel-good vibes with friends. Every touchpoint was designed to reflect the chic and luxurious essence of the distinctively French vodka - unapologetically playful and fun, with a sophisticated, boujee edge.
Hotel CÎROC is a metaphorical hotel, offering the style, escape and playfulness of a boutique hotel. An elevated destination for those seeking bold experiences and feel-good vibes with friends. Every touchpoint was designed to reflect the chic and luxurious essence of the distinctively French vodka - unapologetically playful and fun, with a sophisticated, boujee edge.
*Renders and photography by RPM agency.