GUINNESS OGB GLASSWARE
2025
AGENCY
RPM
ROLE
Lead Designer / Illustrator
DISCIPLINES
Design
Illustration
Concept development
Guinness Open Gate Brewery tasked RPM with creating distinctive, authentic can designs for their new four core beers to be brewed on-site, capturing the craft-led, exploratory spirit of OGB while staying true to the Guinness legacy.
At the outset, the existing brand world offered little creative direction and lacked clarity on how OGB London should express itself visually. Our challenge was not only to name and design the beers, but also to help define a visual identity that would bring OGB London to life with confidence and consistency.
*The project was paused prior to full development. Visuals represent concept exploration only, to showcase my approach / design thinking.
At the outset, the existing brand world offered little creative direction and lacked clarity on how OGB London should express itself visually. Our challenge was not only to name and design the beers, but also to help define a visual identity that would bring OGB London to life with confidence and consistency.
*The project was paused prior to full development. Visuals represent concept exploration only, to showcase my approach / design thinking.
Concept / design development