BY SUPERDRUG REFRESH
DESIGN PROPOSAL
2023
DISCIPLINES
Concept development
Strategy
Market research
Packaging
Design
Illustration
Superdrug needed a refreshed design direction for its Vitamin E skincare, and Layering Lab own-brand ranges, with a focus on strengthening shelf presence and improving sustainability credentials.
The challenge was to develop a series of distinct creative routes, informed by a comprehensive review of the category and competitors, and ensuring they were
tailored to their audience. The proposed concepts and artwork were applied across the full range, showcasing consistency and impact each product.
*Concept project created in response to a retail brief. This work was not developed for production, and is featured to demonstrate my design process / creative approach.
The challenge was to develop a series of distinct creative routes, informed by a comprehensive review of the category and competitors, and ensuring they were
tailored to their audience. The proposed concepts and artwork were applied across the full range, showcasing consistency and impact each product.
*Concept project created in response to a retail brief. This work was not developed for production, and is featured to demonstrate my design process / creative approach.